In this week’s episode of the Garlic Marketing Show, Ian sits down with Hao Lam, the Founder of Adaptively Education. Together, they discuss how to grow a franchise business to over 60 locations.
Growing up in Vietnam, Hao Lam was illiterate. After 12 years of trying, he was able to successfully escape from Vietnam in 1988 where he finally learned his first written language, English, and from there he continued his education. He became very passionate about education, especially for children, which is where the idea for Best in Class Education Center was born.
In this episode, Hao and Ian discuss the necessary items for a successful franchise. Hao also explains the one major fundamental for any franchise.
———————————————————— Chapters ————————————————————
0:00 Ian introduces guest Hao Lam
1:30 The Importance of a Team
4:00 Hao’s Escape from Vietnam
7:55 Making the Decision to Become an Entrepreneur
10:20 The Turning Point for Hao’s Career
12:00 Deciding on a Direction for Your Franchise
15:20 How to Grow Your Franchise Business
18:10 The Necessary Items for a Successful Franchise
22:15 5 Essentials of Being a Great Marketer
25:36 Common Mistake Made in Franchising
27:17 How has marketing shifted over the past year?
29:31 What are the two fees in franchising?
30:50 Going into Education Technology
33:25 Tips to Market and Grow a Tech Business
34:45 The One Fundamental of a Franchise
37:35 Connect with Hao