UnhappyFranchisee.Com’s Sean Kelly submitted this short appeal to the FTC to be shown at it’s Open Meeting September 15, 2021.
For supporting documentation, visit UnhappyFranchisee.Com/Vetfran-Turnover.
In this 60-second video, Kelly requests that the FTC force deceptive franchise marketers like the IFA’s VetFran and Franchise Business Review (FBR) & their franchise clients to clearly disclose their franchise “rankings” and “awards” as paid endorsements.
“Our nation’s servicemembers & veterans are being targeted & deceived by well-funded organizations like the IFA’s VetFran, Franchise Business Review & others. These groups persuade veterans that they’ve identified vet-friendly businesses & the best franchises for veterans. However, the only requirements for their endorsement is payment of a marketing fee and a nominal discount for vets.
These seemingly respectable organizations encourage trusting veterans to invest in franchises with failure rates as high as 50% to 75% and more. VetFran uses its non-profit status to validate high risk ventures that often result in financial & sometimes personal ruin.
Please protect those who protected us by enforcing the FTC requirement that paid endorsements be clearly identified and disclaimed for what they are: paid endorsements.
Thank you very much!”