FTC: Stop VetFran’s Deceptive Franchise Marketing to Veterans



UnhappyFranchisee.Com’s Sean Kelly submitted this short appeal to the FTC to be shown at it’s Open Meeting September 15, 2021.
For supporting documentation, visit UnhappyFranchisee.Com/Vetfran-Turnover.
In this 60-second video, Kelly requests that the FTC force deceptive franchise marketers like the IFA’s VetFran and Franchise Business Review (FBR) & their franchise clients to clearly disclose their franchise “rankings” and “awards” as paid endorsements.

“Our nation’s servicemembers & veterans are being targeted & deceived by well-funded organizations like the IFA’s VetFran, Franchise Business Review & others. These groups persuade veterans that they’ve identified vet-friendly businesses & the best franchises for veterans. However, the only requirements for their endorsement is payment of a marketing fee and a nominal discount for vets.
These seemingly respectable organizations encourage trusting veterans to invest in franchises with failure rates as high as 50% to 75% and more. VetFran uses its non-profit status to validate high risk ventures that often result in financial & sometimes personal ruin.
Please protect those who protected us by enforcing the FTC requirement that paid endorsements be clearly identified and disclaimed for what they are: paid endorsements.
Thank you very much!”

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